A curated mentorship for coaches past their cert and athletes who want to go further — training, nutrition, hormones, mindset and longevity taught as one system, not five separate problems.
Free sample module for everyone who joins · founding-member pricing to the list first
You passed the course. Then what?
Most coaching education stops exactly where the real work begins. You know the anatomy charts. You still hit the same three walls.
No repeatable system to assess a real person and build a plan that holds up — so every client is a custom scramble.
Hormones, behaviour change, longevity, recovery — the stuff that actually moves results was never really taught.
Your model has a ceiling. Nobody showed you how to price, package and run a coaching business worth building.
The gap we fill
We're not trying to out-science the physio or the endocrinologist. We give you enough to ask the right questions, make the right calls, and see the whole picture.
What's inside
19 modules across 6 blocks, ~20h of video — training, nutrition, hormones, mindset, longevity and recovery, taught as one system.
5 modules on the part your cert skipped: running a consultation, assessment, program design, coaching behaviour and cueing.
Fill-in templates and live calculators — assessment sheet, consultation script, program designer, nutrition calculator, trackers.
Optional workshop days at Zweet Club, Ghent — practice assessment, coaching and business in the room, with feedback.
A private space with other serious coaches, plus every update as the program grows — you keep getting more.
Finish the program and get a LURE completion credential to show the work you put in.
The curriculum
Full module breakdown and video previews drop closer to launch. Waitlist gets a free sample module now.
Who's behind it
Built Regulated Resistance — training, hormone health, mindset and identity as one system. Runs a coaching business from masterclasses to all-in coaching, with 440+ five-star reviews.
7+ years coaching, 6+ as a studio owner. Went from freelance PT to leading a team of 10 at Zweet Club, Ghent. One rule: health is a long-term investment, not a 12-week sprint.
Choose your depth
Founding-member pricing goes to the waitlist first. A fraction of a €3,000 certification — and less than one month of 1:1 coaching.
Go through the program, apply it with one client (or on yourself), and if you're not convinced it was worth it, you get your money back within 30 days — as long as you did the work.
Proof
I booked my 3 first PT-sessions with Loewi and I am so glad I did! I had never done any weight-training before, but as I was doing yoga frequently and surf in summer, I realised that I would improve other sports as well by working on my muscles. I specifically chose her as I really like that she trains so many females and I find the info she shares on muscles/female body inspiring. She made a personalized plan for me after 3 sessions and it has been a few weeks now that I go by myself. Not only do I feel how everything goes much easier so smoothly, I also feel confident doing it :) as I am lifting weights I hear her saying “3 more” and I do so haha. Would highly recommend if you are, just like me, new to this!!
I’m following Livin’ Toned for a long time already on Instagram. Really love their view on fitness and nutrition. I was struggling with my calorie deficit and protein intake and had no energy/motivation anymore for my weight trainings, so I booked in a call with Loewie to explain my problem and ask for tips. She asked me about the start of my journey until today to have a full view of what’s going on. She noticed my proteine intake is way too low and gave me lots of tips to increase this, how many calories I should be eating, good food I should be eating, where to buy, what to do on days i’m not training … I could ask my whole list of questions and got an answer on all of them. This call alone already gave me motivation to get my ass back in the gym :-) Thanks, Loewie!!
Loewi is not afraid of silence - in the best way. She gives you space to think, doesn’t interrupt, and doesn’t follow a script. She allows you to be. She truly listens and shares her thoughts with clarity and precision. Talking to her was pleasurable in itself. Her knowledge of training, nutrition, health, and human psychology/behavior - and how they`re interconnected - is extensive and nuanced. It’s easy to trust someone who is nuanced, empathetic, and grounded in herself. Thank you, Loewi.
Sweat Club means coming home, recharging, and leaving feeling (even) better. And sweating, of course! A beautiful, peaceful setting. Service that's simply perfect. Trainers who know what they're doing. Top-quality equipment. In short: Sweat Club is superior.
A membership at Zweet Club is one of the best gifts I've ever given myself. I've been a member for a few months now and become an even bigger fan with every visit. The instructors' expertise and personal approach are fantastic, the equipment is clean and top-quality, the interior is warm and relaxing, and the welcome is always just as warm ❤️
It's super cliché, but Robbe gave me more self-confidence in just a little over a year, and all his varied exercises give you a completely different perspective on sports. Never leaving 🤸🏻♀️
The founding cohort
Join the waitlist for a free sample module now, founding-member pricing first, and priority spots for the in-person workshops when LURE opens — December 2026.
No spam. Just the sample, the launch date, and founding pricing.
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