Everything your certificate forgot to teach you.
An online program for personal trainers and coaches. Learn to assess a client, build their program across training, nutrition, hormones, mindset and recovery, coach them through it, and build a business doing it. Self-paced video, a ready-to-use toolkit, and live calls with Robbe & Loewi.
Full program opens December 2026 · English & Dutch · Not a coach? Athletes use the same program to coach themselves.
You passed the course. Then what?
Your certificate handed you an exam. Not a career.
Most coaching education stops exactly where the real work begins. You know the anatomy charts. You still hit the same three walls.
You're guessing at programming
No repeatable system to assess a real person and build a plan that holds up, so every client is a custom scramble.
The science stops at the basics
Hormones, behaviour change, longevity, recovery: the stuff that actually moves results was never really taught.
You're trading hours for money
Your model has a ceiling. Nobody showed you how to price, package and run a coaching business worth building.
The gap we fill
The layer between a certificate and a specialist.
We're not trying to out-science the physio or the endocrinologist. We give you enough to ask the right questions, make the right calls, and see the whole picture.
What your cert gave you
- Anatomy charts and a multiple-choice exam
- One-size-fits-all templates
- Surface-level nutrition
- Nothing on hormones, behaviour or longevity
- Zero on running the business
What LURE actually teaches
- A repeatable assessment-to-program system
- Individual design for real humans
- Hormones, mindset, sleep, recovery & longevity
- How to coach the person, not just the plan
- Pricing, positioning, first clients, retention
How it works
One method. Four steps. Every client.
Every module feeds one of these steps, and every module ends with an assignment you do on a real client, or on yourself.
Understand the person in front of you: intake, movement and joint screen, lifestyle.
Turn that picture into a program across training, nutrition and recovery.
Get a real human to actually do it: the conversation, cueing, behaviour change.
Read the response and adjust: progress, sleep, recovery, the long view.
- Today
Lock your spot
Get in at the current price and straight into the private founding community.
- December 2026
Program opens
All 12 modules, the toolkit and your first assignment. Work at your own pace.
- Every 2 months
LURE Live
A live call with Robbe & Loewi: your questions, and feedback on members' work.
- The finish
Your capstone
One client from intake to 12 weeks. Submit it, get your certificate of completion.
What's inside
What you get.
The knowledge, the coaching craft, the templates and direct access to us.
The Program
12 modules, 78 video lessons, ~22 hours: assessment, programming, training science, mobility, nutrition, hormones, mindset, recovery and business. In English and Dutch.
Coaching Craft
How you actually coach a human: running the consultation, the coaching conversation, cueing and teaching movement, the hard conversations.
The Toolkit
A template for every assignment: assessment sheet, client profile, program designer, nutrition calculator, habit plan, review and offer sheet.
LURE Live + community
A live call with Robbe & Loewi every two months: ask anything, get feedback on your work. Plus a private community in between.
In-person workshop
Pro (€900): an in-person workshop day in Ghent, plus personal feedback on your capstone client case.
Certificate of completion
Earned by submitting your capstone case. Not an accredited certification: proof you did the work, on a real client.
The curriculum
12 modules. One client, from intake to 12 weeks.
Each module ends with an assignment. Together they become your capstone case.
- 01Foundations & the LURE MethodThe philosophy, the four steps, and what you coach versus what you refer.Robbe & Loewi
- 02Intake & assessmentREADThe consultation, movement and joint screen, and turning data into priorities.Robbe
- 03Program designBUILDFrom assessment to program, periodisation, and 3- and 5-day cases.Robbe
- 04Strength, power & conditioningHypertrophy, overload, plyometrics, energy systems, zone 2 and VO2max.Robbe
- 05Movement, mobility & painCARs, end-range strength, pain science, red flags and coaching through pain.Robbe
- 06Nutrition & body compositionEnergy balance, protein, fat loss and recomp, fuelling and supplements.Robbe & Loewi
- 07Hormonal healthThe female cycle, under-eating and RED-S, testosterone and cortisol.Loewi
- 08Mindset & behaviour changeIdentity-based habits, environment design, inner dialogue, perfectionism.Loewi
- 09Longevity, sleep & recoveryADAPTThe long view, sleep, HRV, deloads and the review cycle.Robbe
- 10The coaching craftCOACHThe coaching conversation, cueing, hard conversations, accountability.Robbe & Loewi
- 11The business of coachingPositioning, pricing and packaging, your first ten clients, retention, beyond 1:1.Robbe & Loewi
- 12CapstonePut it together on one client, submit your case, earn your certificate.Robbe & Loewi
Who's behind it
Two coaches, one standard.
Loewi Monbaliu
Built Regulated Resistance: training, hormone health, mindset and identity as one system. Leads hormonal health and behaviour change.
Robbe Vandenhoucke
7+ years coaching, 6+ as studio owner. Health is a long-term investment, not a 12-week sprint. Leads assessment, programming, training science and recovery.
Pricing
One price. Everything. For life.
- All 12 modules: 78 lessons, ~22h, English & Dutch
- Coaching Craft and the business of coaching
- The complete Toolkit
- LURE Live: a call with Robbe & Loewi every 2 months
- Private community
- Certificate of completion
- Every future update included
€497 until 31 Oct → €597 until mid-December → €697
Pro · €900
Everything above, plus an in-person workshop day in Ghent and personal feedback on your capstone case. Limited spots.
Ask about ProFor context: OPEX CCP runs ~€2,995 and standard PT certs €700 to €2,000. One paying client earns this back.
Do the work, or get your money back.
When the program opens in December, go through it and apply it with one client or on yourself. Not convinced? Full refund within 30 days of opening, as long as you did the work: the module assignments you submitted.
Proof
Built on real coaching, not repackaged theory.
What clients say about our coaching at Zweet Club and with Loewi.
Intro to PT
I booked my 3 first PT-sessions with Loewi and I am so glad I did! I had never done any weight-training before, but as I was doing yoga frequently and surf in summer, I realised that I would improve other sports as well by working on my muscles. I specifically chose her as I really like that she trains so many females and I find the info she shares on muscles/female body inspiring. She made a personalized plan for me after 3 sessions and it has been a few weeks now that I go by myself. Not only do I feel how everything goes much easier so smoothly, I also feel confident doing it :) as I am lifting weights I hear her saying “3 more” and I do so haha. Would highly recommend if you are, just like me, new to this!!
Nutritional advice
I’m following Livin’ Toned for a long time already on Instagram. Really love their view on fitness and nutrition. I was struggling with my calorie deficit and protein intake and had no energy/motivation anymore for my weight trainings, so I booked in a call with Loewie to explain my problem and ask for tips. She asked me about the start of my journey until today to have a full view of what’s going on. She noticed my proteine intake is way too low and gave me lots of tips to increase this, how many calories I should be eating, good food I should be eating, where to buy, what to do on days i’m not training … I could ask my whole list of questions and got an answer on all of them. This call alone already gave me motivation to get my ass back in the gym :-) Thanks, Loewie!!
Calm, insightful and knowledgeable
Loewi is not afraid of silence - in the best way. She gives you space to think, doesn’t interrupt, and doesn’t follow a script. She allows you to be. She truly listens and shares her thoughts with clarity and precision. Talking to her was pleasurable in itself. Her knowledge of training, nutrition, health, and human psychology/behavior - and how they`re interconnected - is extensive and nuanced. It’s easy to trust someone who is nuanced, empathetic, and grounded in herself. Thank you, Loewi.
One of the best gifts I've given myself
A membership at Zweet Club is one of the best gifts I've ever given myself. I've been a member for a few months now and become an even bigger fan with every visit. The instructors' expertise and personal approach are fantastic, the equipment is clean and top-quality, the interior is warm and relaxing, and the welcome is always just as warm ❤️
A completely different perspective on sports
It's super cliché, but Robbe gave me more self-confidence in just a little over a year, and all his varied exercises give you a completely different perspective on sports. Never leaving 🤸🏻♀️
The founding cohort
Get in before the doors open.
Lock your price now, join the founding community today, and start the full program in December.
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